Serunai Halal Centre of Excellence exists to assist in Malaysia Halal Certification Matters and aims to interconnect local and international markets as well as bridging the gap between Local Authority, Industry and Consumers. As an affiliate organization to Recognized Foreign Halal Certification Bodies (FHCB), Serunai Halal COE™ also assists international organizations to receive Halal Recognition from Department of Islamic Development Malaysia (Jabatan Kemajuan Islam Malaysia, JAKIM).