Professionals entering, or new to the Sales function, often have had limited exposure to the skills, knowledge & processes required to perform as a Sales Professional.

With a focus on Business to Business (B2B) Sales, this will be one of several short courses aiming to provide the insights & knowledge of basic activities within Sales & to focus on the skills required to understand, communicate, execute professional sales calls & build a trusting relationship with your customer.

Over the course of several short courses, we will touch on Sales Fundamentals, (including Marketing & Sales, Value Drivers, Account Profiling & Opportunity Management), Relationship Management & Sales Call Skills (including Communications, Customer Analysis, Trust, Need Satisfaction & Handling Customer Objections), plus the Sales Activities in pursuing Business Opportunities (including Prospecting, Qualifying, Meetings, Proposals & Follow-up).

You have the choice to attend all the interactive training courses, or you can choose the topic that is more relevant to your professional development.

Benefits

This series of short training courses, all in small convenient bite size pieces, provides an introduction to basic level sales activities, skills, knowledge & processes, that are not always available in businesses or during times of business stress. Reference will be made to the various reading materials used in this course, where further studies and research can be pursued.

Course Methodology

• Interactive Learning
• Real Case Studies
• Topical Videos
• Online Quizzes
• Group Activity
• Q&A Session